A literature review of consumer-based brand scales

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

6 Citations (SciVal)

Original language	English
Title of host publication	Handbook On Brand And Experience Management
Editors	B. H. Schmitt, D. Rogers
Place of Publication	Cheltenham, U. K.
Publisher	Elgar
Pages	188-218
ISBN (Print)	9781847200075
DOIs	https://doi.org/10.4337/9781848446151.00023
Publication status	Published - 2008

Access to Document

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title = "A literature review of consumer-based brand scales",

author = "Lia Zarantonello",

year = "2008",

doi = "10.4337/9781848446151.00023",

language = "English",

isbn = "9781847200075",

pages = "188--218",

editor = "Schmitt, \{B. H.\} and D. Rogers",

booktitle = "Handbook On Brand And Experience Management",

publisher = "Elgar",

}

TY - CHAP

T1 - A literature review of consumer-based brand scales

AU - Zarantonello, Lia

PY - 2008

Y1 - 2008

UR - http://www.e-elgar.co.uk

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DO - 10.4337/9781848446151.00023

M3 - Book chapter

SN - 9781847200075

SP - 188

EP - 218

BT - Handbook On Brand And Experience Management

A2 - Schmitt, B. H.

A2 - Rogers, D.

PB - Elgar

CY - Cheltenham, U. K.

ER -