A literature review of consumer-based brand scales

Lia Zarantonello

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

6 Citations (SciVal)

Original language	English
Title of host publication	Handbook On Brand And Experience Management
Editors	B. H. Schmitt, D. Rogers
Place of Publication	Cheltenham, U. K.
Publisher	Elgar
Pages	188-218
ISBN (Print)	9781847200075
DOIs	https://doi.org/10.4337/9781848446151.00023
Publication status	Published - 2008

Access to Document

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title = "A literature review of consumer-based brand scales",

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year = "2008",

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PB - Elgar

CY - Cheltenham, U. K.

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