A literature review of consumer-based brand scales

Lia Zarantonello

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

6 Citations (SciVal)

Original language	English
Title of host publication	Handbook On Brand And Experience Management
Editors	B. H. Schmitt, D. Rogers
Place of Publication	Cheltenham, U. K.
Publisher	Elgar
Pages	188-218
ISBN (Print)	9781847200075
Publication status	Published - 2008

Cite this

@inbook{4cb92cb9e7384f5195ac0311f457300f,

title = "A literature review of consumer-based brand scales",

author = "Lia Zarantonello",

year = "2008",

language = "English",

isbn = "9781847200075",

pages = "188--218",

editor = "Schmitt, {B. H.} and D. Rogers",

booktitle = "Handbook On Brand And Experience Management",

publisher = "Elgar",

}