A literature review of consumer-based brand scales

Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook On Brand And Experience Management
EditorsB. H. Schmitt, D. Rogers
Place of PublicationCheltenham, U. K.
PublisherElgar
Pages188-218
ISBN (Print)9781847200075
Publication statusPublished - 2008

Cite this

Zarantonello, L. (2008). A literature review of consumer-based brand scales. In B. H. Schmitt, & D. Rogers (Eds.), Handbook On Brand And Experience Management (pp. 188-218). Elgar.