A decision-analysis-based framework for analyzing stakeholder behaviour in scenario planning

George Cairns, Paul Goodwin, George Wright

Research output: Contribution to journalArticlepeer-review

33 Citations (SciVal)
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Scenario planning is a method widely used by strategic planners to address uncertainty about the future. However, current methods either fail to address the future behaviour and impact of stakeholders or they treat the role of stakeholders informally. We present a practical decision-analysis-based methodology for analysing stakeholder objectives and likely behaviour within contested unfolding futures. We address issues of power, interest, and commitment to achieve desired outcomes across a broad stakeholder constituency. Drawing on frameworks for corporate social responsibility (CSR), we provide an illustrative example of our approach to analyse a complex contested issue that crosses geographic, organizational and cultural boundaries. Whilst strategies can be developed by individual organizations that consider the interests of others – for example in consideration of an organization’s CSR agenda – we show that our augmentation of scenario method provides a further, nuanced, analysis of the power and objectives of all concerned stakeholders across a variety of unfolding futures. The resulting modelling framework is intended to yield insights and hence more informed decision making by individual stakeholders or regulators.
Original languageEnglish
Pages (from-to)1050-1062
JournalEuropean Journal of Operational Research
Issue number3
Early online date19 Jul 2015
Publication statusPublished - 16 Mar 2016


  • Strategic planning; ethics in OR; decision processes; scenario method; education.


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