TY - JOUR
T1 - A contingent valuation of the 2012 London Olympic games - A regional perspective
AU - Walton, H
AU - Longo, A
AU - Dawson, P
N1 - ID number: ISI:000255602800005
PY - 2008
Y1 - 2008
N2 - Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.
AB - Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.
UR - http://www.scopus.com/inward/record.url?scp=46649087329&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1177/1527002507308769
U2 - 10.1177/1527002507308769
DO - 10.1177/1527002507308769
M3 - Article
SN - 1527-0025
VL - 9
SP - 304
EP - 317
JO - Journal of Sports Economics
JF - Journal of Sports Economics
IS - 3
ER -