A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models

Severina Iankova, Iain Davies, Christopher Archer-Brown, Ben Marder, Amy Yau

Research output: Contribution to journalArticlepeer-review

133 Citations (SciVal)
203 Downloads (Pure)

Fingerprint

Dive into the research topics of 'A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models'. Together they form a unique fingerprint.

Business & Economics