A citizen's critique of relationship marketing in risk society

James A. Fitchett, Pierre Mcdonagh

Research output: Contribution to journalArticle

31 Citations (Scopus)
Original languageEnglish
Pages (from-to)209-222
JournalJournal of Strategic Marketing
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Jan 2000

Keywords

  • Sustainability
  • Relationship Marketing
  • Subordination Of Citizenry
  • Organization-CONSUMER Relationships
  • Risk Society

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