@misc{cdd936fdcf6e4b5690e24ad49307e8b4,
title = "A Better Way to Pilot Emerging Technologies IKEA didn{\textquoteright}t give up on drones for inventory management after pilots fizzled — it came up with a better approach for testing new technologies",
author = "Torbj{\o}rn Netland and Omid Maghazei and Michael Lewis",
year = "2023",
month = jun,
day = "30",
language = "English",
volume = "64",
pages = "4--7",
journal = "MIT Sloan Management Review",
issn = "1532-9194",
publisher = "Massachusetts Institute of Technology",
}