2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions

D. R. Rahtz; P. Mcdonagh; D. Bouchet

doi:10.1177/0276146701212011

2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions

D. R. Rahtz
, P. Mcdonagh
, D. Bouchet

Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	217-226
Journal	Journal of Macromarketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1177/0276146701212011
Publication status	Published - 1 Dec 2001

Keywords

Sustainability

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10.1177/0276146701212011

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title = "2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions",

keywords = "Sustainability",

author = "Rahtz, \{D. R.\} and P. Mcdonagh and D. Bouchet",

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T1 - 2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions

AU - Rahtz, D. R.

AU - Mcdonagh, P.

AU - Bouchet, D.

PY - 2001/12/1

Y1 - 2001/12/1

KW - Sustainability

UR - http://dx.doi.org/10.1177/0276146701212011

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JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -

2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions

Keywords

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