1999 Macromarketing Seminar Abstracts: Macromarketing and Twenty-First Century Challenges

T. A. Klein, P. Mcdonagh, A. Prothero, R. Mittelstaedt

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)182-187
JournalJournal of Macromarketing
Volume19
Issue number2
DOIs
Publication statusPublished - 1 Dec 1999

Keywords

  • Sustainability

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