Value of Data Beacon

​The 'Value of Data' Bath Beacon at the University of Bath investigates the cultural, economic, and psychological significance of emerging data forms. Led by Dr David Ellis from the School of Management, the Beacon aims to establish a leading research institute dedicated to understanding and harnessing the potential of new data types for positive societal, economic, and industrial outcomes. The initiative focuses on three core themes: methods, applications, and research integrity and ethics. By concentrating on these areas, the Beacon seeks to lead in social data science and computational social science, while also addressing the ethical management of disruptive digital futures.