Tobacco a dynamic model of knowledge exchange to help academic research inform public health policy

Project: Research council

Project Details


This project aims to further develop an innovative on line resource,, as a novel form of knowledge exchange for research on the tobacco industry. TobaccoTactics was launched in June 2012 by the Tobacco Control Research Group (TCRG) at the University of Bath as a means of providing timely, public access to their findings, thus overcoming the problem that the policy process moves more quickly than the research/publication process. The enthusiastic reception for TobaccoTactics from diverse audiences - including NGOs the WHO and politicians - has encouraged the TCRG to develop it further. To become the go-to website for information on the tobacco industry, the project aims to: make preliminary research findings publicly available in a timely manner; enable the systematic storage and retrieval of preliminary research findings so they can be further analysed into traditional academic papers serve as a means of disseminating published research findings to a large audience compile research findings in a way that is useful to policy-makers and journalists. This will be achieved by working with stakeholders and knowledge exchange-experts to maximise the relevance of TobaccoTactics to key users and identify the most effective ways of driving users to the site.
Effective start/end date1/09/1330/11/14


  • Economic and Social Research Council

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 13 - Climate Action


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