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The role of inspiration in decision-making at different stages of a customer Journey
Simonyan, Yvetta
(CoI)
Centre for Future of Work
Management
Centre for Business, Organisations and Society (CBOS)
Marketing, Business & Society
Project
:
Other
Overview
Project Details
Status
Active
Effective start/end date
1/09/24
→ …
Collaborative partners
University of Bath
(lead)
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