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Reminders of money in marketing promotions and helping behaviour
Simonyan, Yvetta
(PI)
Smith, Craig
(CoI)
Management
Marketing, Business & Society
Centre for Business, Organisations and Society (CBOS)
Project
:
Other
Overview
Project Details
Description
The research explores the effect of marketing promotions, based on whether or not they include reminders of money, on the helping behaviour of consumers and other people exposed to such promotions.
Status
Active
Effective start/end date
24/04/17
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