Persuasion ethics: Ethical evaluations of marketing communications

Khon, Zarema (PI)
Simonyan, Yvetta (PI)
Hang, Haiming (PI)
Chen, Yi-Ju (CoPI)
Johnson, Samuel (PI)

Project: Other

Status	Active
Effective start/end date	1/09/20 → …

Collaborative partners

University of Bath (lead)

4 Paper
1 Other chapter contribution

Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications
Khon, Z., Simonyan, Y., Hang, H., Chen, Y.-J. & Johnson, S. G. B., 22 May 2024.
Research output: Contribution to conference › Paper › peer-review
Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications
Khon, Z., Simonyan, Y., Hang, H., Chen, Y.-J. & Johnson, S. G. B., 26 May 2023.
Research output: Contribution to conference › Paper › peer-review
Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications
Khon, Z., Simonyan, Y., Hang, H., Chen, Y.-J. & Johnson, S. G. B., 9 Jun 2023.
Research output: Contribution to conference › Paper › peer-review