Persuasion ethics: Ethical evaluations of marketing communications

Project: Other

Status	Active
Effective start/end date	1/09/20 → …

Consumers Prefer System 2 Marketing Tactics: Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communication
Khon, Z., Simonyan, Y., Hang, H., Chen, Y.-J. & Johnson, S. G. B., 11 Feb 2022.
Research output: Contribution to conference › Paper › peer-review
Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications
Khon, Z., Simonyan, Y., Hang, H., Chen, Y.-J. & Johnson, S., Oct 2022, Together: Advances in Consumer Research. Chen, H., Eckhardt, G. & Hamilton, R. (eds.). Vol. 50. p. 729-730 2 p.
Research output: Chapter or section in a book/report/conference proceeding › Other chapter contribution

Open Access

Project Details