Project Details
Description
The project focuses on the relationship between the information in memory and inferences about brand quality. Using mathematical modelling, it explores the predictive accuracy of memory cues and media metrics for consumers' inferences (and confidence in inferences) about brand quality.
| Status | Active |
|---|---|
| Effective start/end date | 1/07/09 → … |
Collaborative partners
- University of Bath (lead)
- Microsoft Research Lab
- London Business School
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Memory-Based Models of Predicting Inferences about Brand Quality
Simonyan, Y. & Goldstein, D., 2019.Research output: Contribution to conference › Paper › peer-review
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Memory-based models of predicting inferences about brand quality
Simonyan, Y. & Goldstein, D., 2018, Trust in Doubt: Consuming in a Post-Truth World: Advances in Consumer Research, Proceedings. Gershoff, A., Kozinets, R. & White, T. B. (eds.). Vol. 46.Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding
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Memory-Based Models of Predicting Inferences about Brand Quality
Simonyan, Y. & Goldstein, D., 11 Oct 2018.Research output: Contribution to conference › Paper › peer-review