Research output per year
Research output per year
Project Details
Description
Funding Summary:
• Marketing Trust Grant (£14,580)
Project Summary:
Despite their popularity, the effectiveness of front-of-package nutrition labels in brick-and-mortar stores is often limited, at least in part because they attract limited consumer attention. In online retail environments, it is possible to visually highlight these labels to increase their salience to consumers, thereby offering greater potential to inform healthier choices. Additionally, for these labels to have a true impact, their effects need to result in sustainable, longer-term changes. In this study, we investigate how implementing the Nutri-Score label in an online grocery store affects the healthiness of consumers’ purchases in the short- and long-term.
• Marketing Trust Grant (£14,580)
Project Summary:
Despite their popularity, the effectiveness of front-of-package nutrition labels in brick-and-mortar stores is often limited, at least in part because they attract limited consumer attention. In online retail environments, it is possible to visually highlight these labels to increase their salience to consumers, thereby offering greater potential to inform healthier choices. Additionally, for these labels to have a true impact, their effects need to result in sustainable, longer-term changes. In this study, we investigate how implementing the Nutri-Score label in an online grocery store affects the healthiness of consumers’ purchases in the short- and long-term.
| Short title | £14,580 (Marketing Trust Award) |
|---|---|
| Status | Active |
| Effective start/end date | 14/07/23 → … |
Collaborative partners
- University of Bath (lead)
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Research output
- 1 Paper
-
Long-term effectiveness of Nutri-Score in the online grocery shopping environment
Amaral, C., Ikonen, I., Olk, D. & Sotgiu, F., 30 May 2025.Research output: Contribution to conference › Paper › peer-review