How do influencers and endorsers affect brand equity purchase intention?

Simonyan, Yvetta (PI)
Woo, SoYoung (CoI)

University of Oxford

Project: Other

Status	Active
Effective start/end date	1/10/19 → …

Collaborative partners

University of Bath (lead)
University of Oxford (Project partner)

Negative Publicity and Marketing Communication Sources
Woo, S. Y. & Simonyan, Y., 11 Feb 2022.
Research output: Contribution to conference › Paper › peer-review