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How do influencers and endorsers affect brand equity purchase intention?
Simonyan, Yvetta
(PI)
Woo, SoYoung
(PI)
Management
Marketing, Business & Society
Centre for Business, Organisations and Society (CBOS)
University of Bath
Project
:
Other
Overview
Project Details
Status
Active
Effective start/end date
1/10/19
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