Doppelganger brand image

  • Simonyan, Iveta (CoI)
  • Lee, Zoe, (PI)
  • Ang, Dion, University of Leeds, (CoI)
  • Grewal, Dhruv (CoI)

Project: Other

Description

The project looks at the effect of doppelganger marketing promotions on brand image and resulting consumer attitude and behaviour
StatusActive
Effective start/end date4/07/17 → …