Building and Effective Salesforce

  • Davies, Iain (PI)

Project: Research-related funding

Project Details


Investigation into sales recruitment practices across the UK in collaboration with Raconteurs Media

Key findings

We identified major shifting trends in Sales recruitment, highlighting both a lack of candidates for roles, poor competence levels and highly problematic relations with sales recruitment agents. The research went on to publish in an extensive research report and a double page spread in the Times Newspaper
Short title£8,000
Effective start/end date15/08/1212/10/12