AV06 Festival Evaluation

Project: Project at a former HEI

Description

This project evaluated the impact of a digital arts festival based in Middlesborough, Sunderland and Newcastle.

Key findings

Summary
According to the Evaluation AV Festival 06 achieved nearly all of its aims. Particular achievements
of the festival were:
 15 newly commissioned works were made for the festival and premiered 21 world premiers
and 4 UK premiers
 4 commissioned works are on international touring festivals. Ryoji Ikeda is on an international
tour which includes Tate Modern, London in May; Sonar, Barcelona in June; and, ISEA2006
in San Jose in August. Ken Rinaldo’s Autotelematic Spider Bots will be shown in at least 6
galleries and museums across Northern Europe and Russia before 2007. 2 pieces by Richard
Fenwick were chosen by internationally renowned touring festivals (OnedotZero and
Resfest) to tour the world
Other strengths and achievements included:
• The festival was rated as artistically outstanding by audiences, artists and collaborators
• It attracted new audiences to view AV and many of these audiences (56%) had not been
to a similar event before
• Over 90% of audiences surveyed said they would come to a similar event in the future
• The two day Symposium discussing the theme of the festival and the debates following films
received very positive reviews
• Workshop participants positively rated the teaching and content of the workshops and
most of those interviewed said they would go on to use the skills they learned
• New skills were developed amongst local artists and other residents including some from
socially excluded groups
• Local artists and practitioners worked closely with national and international artists and
developed their AV production skills
• 70 volunteers participated and gained on the job experience
• The status and profile of the festival was raised and it gained national and began
developing international recognition amongst AV artists and audiences
• The festival gained strong local and national publicity
• A logo and branded form of marketing was developed which began to give the AV
Festival a clearer identity
• Venues within the region gained new audiences with over 43% of the surveyed sample
attending a venue for the first time
• A highly complex programme with temporal and geographically distinct phases was
successfully delivered
• Constructive and mutually beneficial relationships were developed with local cultural
venues
• New and beneficial relationships were developed between regional organisations and
between staff at different venues
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• Non-conventional venues and outdoor exhibitions facilitated access to AV for new
audiences
• The programme was successfully and more equally spread across the 3 urban centres than in 2003
• It attracted people to the region. 22% of those surveyed were staying away from home
whilst at the festival
• Inclusion strategies facilitated access by families with children, young people and children,
ethnic minorities and lower socio-economic groups.
• The survey indicated an almost equal gender split amongst audiences
• 88% of the surveyed audience were new to AV Festival 06 and had not participated in 2003
• The organisation of the festival was highly rated by audiences and artists.
• The festival created employment for local, national and international artists and gave high
profile to AV skills and arts within the region.
Short title£3000
AcronymAV06
StatusNot started