Are Consumer Views of Counterfeit Purchasing’s Ethicality a Product of Personality or Perceptions of Business Ethicality, or Both?

This research project focuses on consumers who knowingly purchase counterfeit goods. It investigates their perceptions regarding the businesses that engage in the practice , how they perceive the ethicality of buying fakes, and identifies common personality traits held by them. With this knowledge, better educational programmes and deterrents can be developed.