Are Consumer Views of Counterfeit Purchasing’s Ethicality a Product of Personality or Perceptions of Business Ethicality, or Both?

Project: Other

Project Details


This research project focuses on consumers who knowingly purchase counterfeit goods. It investigates their perceptions regarding the businesses that engage in the practice , how they perceive the ethicality of buying fakes, and identifies common personality traits held by them. With this knowledge, better educational programmes and deterrents can be developed.
Effective start/end date1/11/20 → …


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