I am Co-Investigator on an ESRC Impact Acceleration Account (IAA) award at the University of Bath, which supports impact-focused activities that translate social science research into practical and policy-relevant outcomes. The project, valued at £5,250, funds the organisation of a practitioner–academic workshop through the Bath Retail Lab at EMAC 2026, bringing together researchers and senior stakeholders from IKEA, FlixMedia, and H&M to co-develop a Future of Retail Priorities report and stimulate sustained academic–industry collaboration and follow-on impact activities (under review).