Photo of Zoe Lee

Zoe Lee

Dr

  • 8 WEST 4.9A

Accepting PhD Students

20102018
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Research Output 2010 2018

  • 7 Paper
  • 5 Article
  • 3 Conference contribution
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Paper
2017

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M. 20 Jun 2017

Research output: Contribution to conferencePaper

2016

Consumers' responses to doppelganger brand images: destabilizing brand authenticity

Lee, Z. 1 Jul 2016

Research output: Contribution to conferencePaper

Managing authentic rebranding in UK charities: the challenge of hybrid identity

Lee, Z. May 2016

Research output: Contribution to conferencePaper

2015

The dynamics of hybridity in corporate rebranding: the case of British charities

Lee, Z. & Bourne, H. 29 Apr 2015

Research output: Contribution to conferencePaper

2014

Towards a model of strategic charity rebranding process: a managerial perspective

Lee, Z. Aug 2014

Research output: Contribution to conferencePaper