Photo of Zoe Lee

Zoe Lee

Dr

  • 8 WEST 4.09A

Accepting PhD Students

20102018
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Research Output 2010 2018

  • 7 Paper
  • 5 Article
  • 3 Conference contribution
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Conference contribution
2018

Towards a deeper understanding of changing meaning of heritage identity: The case of a nonprofit rebrand

Lee, Z., 2018, IABS Business and Society Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

Corporate rebranding with a purpose?

Lee, Z. & Melewar, T. C., 2014, Academy of Marketing.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Emotional branding paradox

Lee, Z. & Beverland, M., Jul 2014, Global Brand Conference, Academy of Marketing.

Research output: Chapter in Book/Report/Conference proceedingConference contribution