Photo of Zoe Lee

Zoe Lee

Dr

  • 8 WEST 4.09A

Accepting PhD Students

20102018
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Research Output 2010 2018

  • 7 Paper
  • 5 Article
  • 3 Conference contribution
2018

Towards a deeper understanding of changing meaning of heritage identity: The case of a nonprofit rebrand

Lee, Z., 2018, IABS Business and Society Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2017

Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.

Research output: Contribution to conferencePaper

Managing dual identities in nonprofit rebranding: An exploratory study

Lee, Z. & Bourne, H., 1 Aug 2017, In : Non-Profit and Voluntary Sector Quarterly . 46, 4, p. 794-816

Research output: Contribution to journalArticle

Open Access
File
non-profit-organization
manager
driver
stakeholder
narrative

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M., 20 Jun 2017.

Research output: Contribution to conferencePaper

2016

Consumers' responses to doppelganger brand images: destabilizing brand authenticity

Lee, Z., 1 Jul 2016.

Research output: Contribution to conferencePaper

Managing authentic rebranding in UK charities: the challenge of hybrid identity

Lee, Z., May 2016.

Research output: Contribution to conferencePaper

2015

The dynamics of hybridity in corporate rebranding: the case of British charities

Lee, Z. & Bourne, H., 29 Apr 2015.

Research output: Contribution to conferencePaper

2014

Corporate rebranding with a purpose?

Lee, Z. & Melewar, T. C., 2014, Academy of Marketing.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Emotional branding paradox

Lee, Z. & Beverland, M., Jul 2014, Global Brand Conference, Academy of Marketing.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Towards a model of strategic charity rebranding process: a managerial perspective

Lee, Z., Aug 2014.

Research output: Contribution to conferencePaper

2013
14 Citations

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Lee, Z. S. H., Aug 2013, In : Journal of Marketing Management. 29, 9-10, p. 1124-1142 19 p.

Research output: Contribution to journalArticle

Rebranding
Stakeholders
Nonprofit sector
Stakeholder dialogue
Organizational identity
2012
58 Citations

Do consumers care about ethical-luxury?

Davies, I. A., Lee, Z. & Ahonkhai, I., 1 Mar 2012, In : Journal of Business Ethics. 106, 1, p. 37-51 15 p.

Research output: Contribution to journalArticle

luxury
purchase
moral philosophy
cosmetics
commodity
2011
16 Citations

Dealing with social desirability bias: an application to charitable giving

Lee, Z. & Sargeant, A., 2011, In : European Journal of Marketing. 45, 5, p. 703-719 17 p.

Research output: Contribution to journalArticle

Open Access
File
Charitable giving
Social desirability bias
Predictive validity
Charity
Dimensionality
2010
11 Citations

Donor misreporting: conceptualizing social desirability bias in giving surveys

Lee, Z. & Woodliffe, L., Dec 2010, In : Voluntas. 21, 4, p. 569-587 19 p.

Research output: Contribution to journalArticle

File
social desirability
trend
fundraising
survey research
Social Norms