Photo of Zoe Lee

Zoe Lee

Dr

  • 8 WEST 4.9A

Accepting PhD Students

20102018
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Fingerprint Fingerprint is based on mining the text of the person's research documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social Sciences

social desirability
luxury
purchase
trend
moral philosophy
non-profit-organization
fundraising
survey research
Social Norms
qualitative interview
manager
marketing
cosmetics
commodity
driver
stakeholder
management
food
narrative
resources

Business & Economics

Social desirability bias
Stakeholders
Managers
Charitable giving
Purchase
Luxury
Nonprofit sector
Rebranding
Misreporting
Propensity
Corporate brand
Market orientation
Brand image
Brand management
Sustainable marketing
Marketing strategy
Brand orientation
Harmony
Heritage
Brand equity
Multiple stakeholders
Industry
Deception

Arts & Humanities

Luxury
Propensity