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Personal profile

Research interests

Zoe Jeffery is a PhD researcher within the University of Bath's department for Health.  Zoe's research is in health and technology, particularly how to create solutions using tech such as virtual reality to help solve lack of participation in Sport and Fitness. Focusing on the gender gap in sport participation, discourses around fitness media and fitness fashion and the effects of these on body image and subjective experience. Zoe's current project is researching solutions to girls inactivity within school PE lessons, in particular using creative design thinking methodology, participatory action research and reflective practice to help understand girls' experiences of physical activity. The PhD study uses new materialist and posthumanist theory as a framework to explore the body-material interactions within virtual and physical PE spaces focusing on the clothing worn whilst performing physical activity. 

Education/Academic qualification

Design , Master of Arts, Northumbria University

12 Sep 201630 Sep 2017

Award Date: 31 Jul 2017

Fashion and Textiles , Bachelor of Arts, University of the West of England

12 Sep 200530 Jun 2008

Award Date: 30 Jun 2008


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Research Output

  • 1 Conference contribution

Me vs. Super(wo)man: Effects of Customization and Identification in a VR Exergame

Koulouris, J., Jeffery, Z., Best, J., O'Neill, E. & Lutteroth, C., 16 Jan 2020, (Acceptance date) Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. New York, USA: Association for Computing Machinery, Vol. 2020-April. p. 1-16 16 p. (CHI Conference on Human Factors and Computing Systems).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
187 Downloads (Pure)


Supplement for "Me vs. Super(wo)man: Effects of Customization and Identification in a VR Exergame"

Jeffery, Z. (Creator), Koulouris, J. (Creator), Best, J. (Creator), Lutteroth, C. (Creator) & O'Neill, E. (Creator), University of Bath, 15 Jan 2019