Zoe Jeffery is a PhD researcher within the University of Bath's department for Health.  Zoe's research is in health and technology, particularly how to create solutions using tech such as virtual reality to help solve lack of participation in Sport and Fitness. Focusing on the gender gap in sport participation, discourses around fitness media and fitness fashion and the effects of these on body image and subjective experience. Zoe's current project is researching solutions to girls inactivity within school PE lessons, in particular using creative design thinking methodology, participatory action research and reflective practice to help understand girls' experiences of physical activity. The PhD study uses new materialist and posthumanist theory as a framework to explore the body-material interactions within virtual and physical PE spaces focusing on the clothing worn whilst performing physical activity.