Research output per year
Research output per year
Personal profile
Research interests
I received my PhD in Marketing from the University of Wisconsin-Madison. My current research explores three separate streams: 1) How markets are shaped by knowledge systems, 2) The intersection of technology, consumption, and markets, and 3) Consumption in relational contexts
Willing to supervise doctoral students
I am interested in working with graduate students who plan to write their theses on topics that fall into one of my four main interests, preferably on something at the intersection of the two.
- Taste and aesthetics
- Platforms and technology
- Markets shaping and evolution
- Digital consumption
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers
Arsel, Z. & Zanette, M. C., 3 Dec 2024, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
Intersecting the body
Zanette, M. C., Arsel, Z. & Bonnin, G., 31 Dec 2024, In: Consumption Markets and Culture. 27, 2, p. 73-79 7 p.Research output: Contribution to journal › Editorial › peer-review
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Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Co-production, and the Relationship between Market Actors
Arsel, Z., Zanette, M. C. & Melo, C. D. R., 28 Oct 2024, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile74 Downloads (Pure) -
The shaping of marketplace moral sentiments
Aboelenien, A. & Arsel, Z., 30 Sept 2024, In: Journal of Business Research. 182, 114810.Research output: Contribution to journal › Article › peer-review
Open AccessFile28 Downloads (Pure) -
Tidak melulu soal metrik, menggaet ‘influencer’ perlu pendekatan personal, kebebasan, dan kepercayaan
Arsel, Z. & Zanette, M. C., 18 Dec 2024, The Conversation.Research output: Contribution to specialist publication › Article
Open Access
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Journal of Marketing (Journal)
Arsel, Z. (Peer reviewer)
2022 → …Activity: Publication peer-review and editorial roles › Editorial activity
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Journal of Marketing (Journal)
Arsel, Z. (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial roles › Publication peer review
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Journal of Consumer Research (Journal)
Arsel, Z. (Peer reviewer)
2018 → 2025Activity: Publication peer-review and editorial roles › Editorial activity
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Consumption Markets & Culture (Journal)
Arsel, Z. (Peer reviewer)
2022 → 2023Activity: Publication peer-review and editorial roles › Editorial activity
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Journal of Marketing Management (Journal)
Arsel, Z. (Peer reviewer)
2016 → …Activity: Publication peer-review and editorial roles › Publication peer review