Yvetta Simonyan
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  • 2018

    Memory-based models of predicting inferences about brand quality

    Simonyan, Y. & Goldstein, D., 2018, Trust in Doubt: Consuming in a Post-Truth World: Advances in Consumer Research, Proceedings. Gershoff, A., Kozinets, R. & White, T. B. (eds.). Vol. 46.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution