Photo of Yvetta Simonyan
  • 8 WEST 3.51

Accepting PhD Students

20092019
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Research Output 2017 2019

  • 2 Paper
  • 1 Conference contribution
  • 1 Article
2019

Memory-Based Models of Predicting Inferences about Brand Quality

Simonyan, Y. & Goldstein, D., 2019.

Research output: Contribution to conferencePaper

2018

Memory-based models of predicting inferences about brand quality

Simonyan, Y. & Goldstein, D., 2018, Trust in Doubt: Consuming in a Post-Truth World: Advances in Consumer Research, Proceedings. Gershoff, A., Kozinets, R. & White, T. B. (eds.). Vol. 46.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2017

Memory-based models of predicting inferences about brand quality

Simonyan, Y. & Goldstein, D., 2017.

Research output: Contribution to conferencePaper

4 Citations (Scopus)

The Charity Beauty Premium: Satisfying Donors’ Want versus Should Desires

Cryder, C., Botti, S. & Simonyan, I., 1 Aug 2017, In : Journal of Marketing Research. 54, 4, p. 605-618 14 p.

Research output: Contribution to journalArticle

Open Access
Charity
Premium
Choice sets
Deliberation
Generosity