Photo of Yvetta Simonyan
  • 8 WEST 3.51

If you made any changes in Pure these will be visible here soon.

Personal profile

Education/Academic qualification

Marketing, Doctor of Philosophy, London Business School

Oct 2006Nov 2012

Marketing, Master of Research, London Business School

Oct 2006Jul 2008

Business Administration, Master of Business Administration, Indiana University of Pennsylvania

Sep 1999Dec 2001

Pharmaceuticals, Master of Pharmacy, Yerevan State Medical University

Sep 1989Jun 1994

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Product quality Business & Economics
Inference Business & Economics
Premium Business & Economics
Charity Business & Economics
Choice sets Business & Economics
Deliberation Business & Economics
Generosity Business & Economics
Consumer knowledge Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2017

1 Citations

The Charity Beauty Premium: Satisfying Donors’ Want versus Should Desires

Cryder, C., Botti, S. & Simonyan, I. 30 Aug 2017 In : Journal of Marketing Research. 54, 4, p. 605-618

Research output: Contribution to journalArticle

Open Access
Choice sets