Photo of Yufei Huang

Accepting PhD Students

20122018
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Personal profile

Research interests

My current research focuses on new product development and launch (pricing, market entry strategy, consumer learning) and supply chain management (bargaining power, coordination), using both analytical models (i.e. optimization and game theory) and data analytics (i.e. econometrics and statistics).

Education/Academic qualification

Theoretical Physics, Master of Physics, Xi’an Jiaotong University

Sep 2005Jul 2010

Management, Doctor of Philosophy, University College London

Sep 2010Jun 2016

Marketing, Bachelor of Engineering, Xi’an Jiaotong University

Sep 2001Jul 2005

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Research Output 2012 2018

Selling innovative products in the presence of externalities

Huang, Y., Gokpinar, B., Tang, C. S. & Yoo, O. S. 1 Jul 2018 In : Production and Operations Management . 27, 7, p. 1236-1250 35 p.

Research output: Contribution to journalArticle

Sales
Innovation
Profitability
Costs
Anxiety
Marketing
Competitive intensity
Manufacturing
New product development
Manufacturing firms

Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction

Huang, Y., Yoo, O. S. & Gokpinar, B. 18 Aug 2017 In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalArticle

Sales
Consumer products
Economics
Peers
Incumbents
11 Citations

The impact of consumer price forecasting behaviour on the bullwhip effect

Wang, N., Ma, Y., He, Z., Che, A., Huang, Y. & Xu, J. 17 Nov 2014 In : International Journal of Production Research. 52, 22, p. 6642-6663 22 p.

Research output: Contribution to journalArticle

File
34 Citations

The bullwhip effect on product orders and inventory: a perspective of demand forecasting techniques

Ma, Y., Wang, N., Che, A., Huang, Y. & Xu, J. 1 Jan 2013 In : International Journal of Production Research. 51, 1, p. 281-302 22 p.

Research output: Contribution to journalArticle

File