Photo of Yufei Huang

Yufei Huang

Dr

  • EAST BUILDING 3.1A

Accepting PhD Students

20122018

Personal profile

Research interests

My current research focuses on new product development and launch (pricing, market entry strategy, consumer learning) and supply chain management (bargaining power, coordination), using both analytical models (i.e. optimization and game theory) and data analytics (i.e. econometrics and statistics).

Education / Academic qualification

Management, Doctor of Philosophy, University College London

Sep 2010Jun 2016

Theoretical Physics, Master of Physics, Xi'an Jiao Tong University

Sep 2005Jul 2010

Marketing, Bachelor of Engineering, Xi'an Jiao Tong University

Sep 2001Jul 2005

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2018

Selling innovative products in the presence of externalities

Huang, Y., Gokpinar, B., Tang, C. & Yoo, O. S. 10 Feb 2018 In : Production and Operations Management . 35 p.

Research output: Contribution to journalArticle

Sales
Innovation
Profitability
Costs

Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction

Huang, Y., Yoo, O. S. & Gokpinar, B. 18 Aug 2017 In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalArticle

Consumer products
Sales
Economics
Peers
Incumbents
8 Citations

The impact of consumer price forecasting behaviour on the bullwhip effect

Wang, N., Ma, Y., He, Z., Che, A., Huang, Y. & Xu, J. 17 Nov 2014 In : International Journal of Production Research. 52, 22, p. 6642-6663 22 p.

Research output: Contribution to journalArticle

File
27 Citations

The bullwhip effect on product orders and inventory: a perspective of demand forecasting techniques

Ma, Y., Wang, N., Che, A., Huang, Y. & Xu, J. 1 Jan 2013 In : International Journal of Production Research. 51, 1, p. 281-302 22 p.

Research output: Contribution to journalArticle

File
17 Citations

The bullwhip effect under different information-sharing settings: a perspective on price-sensitive demand that incorporates price dynamics

Ma, Y., Wang, N., Che, A., Huang, Y. & Xu, J. 1 May 2013 In : International Journal of Production Research. 51, 10, p. 3085-3116 32 p.

Research output: Contribution to journalArticle

Open Access
File