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Yong-Dian Lin

Yong-Dian Lin

Mr

  • Claverton Down, 1 West 5.112

    BA2 7AY Bath

    UK United Kingdom

Personal profile

Research interests

I have a deep interest in sport marketing and consumer behaviour, sport events and sponsorship management, and sport ecology and sustainable development within the sport industry. I am particularly intrigued by how sport events and sponsorship management can influence consumer perceptions and contribute to economic, social, and environmental development. I am eager to continue learning and expanding my knowledge in these areas, with the hope of applying this understanding to address real-world challenges and foster positive change and innovation in the industry.

Currently, I am exploring how knowledge gained through research in these areas can be translated into strategies that enhance consumer engagement and support the long-term growth of the sport industry. I look forward to connecting with professionals and organisations who share the vision of using sport as a catalyst for positive change.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  4. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  5. SDG 13 - Climate Action
    SDG 13 Climate Action
  6. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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Collaborations and top research areas from the last five years

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