Yong-Dian Lin

I have a deep interest in sport marketing, consumer behavior, and sustainable development within the sports industry. I am particularly intrigued by how sports events and sponsorship management can influence consumer perceptions and contribute to economic and social development. I am eager to continue learning and expanding my knowledge in these areas, with the hope of applying this understanding to address real-world challenges and foster positive change and innovation in the industry.

Currently, I am building and strengthening my foundation in both qualitative and quantitative research methods, with the goal of developing strategies that enhance consumer engagement and support the long-term growth of the sports sector. I look forward to connecting with professionals and organizations who share the vision of using sport as a catalyst for positive change.