Winifred Huang

Associate Professor of Finance, Dr


Accepting Doctoral Students


Research output per year

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Personal profile

Research interests

Winifred joined the Accounting, Finance & Law Division at School of Management as an Associate Professor of Finance in October 2017, having previously been a Lecturer in Finance at University of Essex and Aston University. 

Her research mainly focuses on (1) how firms manage their liquid assets and how the real effects of financial markets influence corporate decision making and stock market liquidity, and (2) alternative finance for SMEs, entrepreneurs and start-ups, including crowdlending financing and via initial coin offerings. Her work includes to identify influential effects of financial innovations and financial technology developments on financial markets, address challenges that current businesses face, and provide solutions to adopt new technologies and improve the customer experience.

Her work has been published in several international journals, such as Journal of Corporate Finance. She has been an ad-hoc reviewer for several internationally well-established journals and conferences, such as Journal of Corporate Finance, British Accounting Review, International Review of Financial Analysis, International Journal of Banking, Accounting and Finance, Financial Management Association Annual Meeting, Financial Management Association European Conference, and INFINITI.

Research interests keywords: empirical corporate finance, dividend policy, corporate liquidity management, capital structure, alternative finance, start-up financing, crowdfunding, crowdlending, initial coin offerings, financial technology, financial innovation

Willing to supervise doctoral students

I welcome enquiries from prospective PhD students and am happy to take a look at proposals that fit with my research interests.

Education/Academic qualification

Finance, Doctor of Philosophy, University of Bradford

Award Date: 20 Jul 2011

Accounting & Financial Management, Master of Science, Lancaster University

Award Date: 1 Oct 2006


  • Corporate finance
  • SMEs finance
  • Corporate liquidity
  • Dividend policy
  • Alternative finance
  • Financial technology
  • Financial innovation
  • Crowdlending
  • Initial coin offerings
  • Capital Structure
  • Crowdfunding


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Recent external collaboration on country level. Dive into details by clicking on the dots.
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