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Personal profile

Research interests

Dr Winifred Huang is an Associate Professor of Finance at the School of Management, University of Bath. She currently serves on the Editorial Boards of Entrepreneurship Theory and Practice, the British Accounting Review and the Small Business Economics.

Her research has been published in several international journals, such as Entrepreneurship Theory and Practice, Journal of Money, Credit and Banking, Journal of Corporate FinanceReview of Quantitative Finance and AccountingEuropean Journal of FinanceInternational Review of Financial Analysis, and Small Business Economics.  She specialises in financing decisions, firm liquidity management, digital finance, and entrepreneurial finance, and mainly addresses two main themes:

  1. How firms (small/medium/large firm size) manage their liquid assets and how the real effects of financial market conditions influence the firm’s financial decision making on investment opportunities.
  2. Alternative finance for SMEs, entrepreneurs and start-ups along with digital technology developments, including crowdlending financing and via initial coin offerings (ICOs).

Her current work focuses on identifying the influential effects of financial innovations and financial technology developments on financial markets, addressing challenges that current businesses face, and providing solutions to adopt new technologies and to improve the customer experience, as well as the job environment conditions.  

She organised the 6th Entrepreneurial Finance (ENTFIN) Annual Meeting (8-9 Sep 2022, University of Bath, UK) and has been acting as the guest editor of two Special Issues* (the European Journal of Finance and the European Financial Management). Also, she has been an ad-hoc reviewer for several internationally well-established journals and conferences, such as the Journal of Corporate Finance, Journal of Business Venturing, Entrepreneurship Theory and Practice, British Journal of Management, Journal of Banking and Finance, Journal of Business Finance & Accounting, British Accounting Review, Small Business Economics, Financial Management Association Annual Meeting, European Financial Management Association Conference, Entrepreneurial Finance (ENTFIN) Annual Conferences, and INFINITI, etc.

Research interest:

  • SME finance and entrepreneurial finance
  • Digital finance and financial developments with technology (digital lending/borrowing platforms)
  • Empirical corporate finance and liquidity management

Keywords: empirical corporate finance, dividend policy, corporate liquidity management, capital structure, SME finance, alternative finance, entrepreneurial finance, start-up financing, crowdfunding, crowdlending, initial coin offerings, financial technology, financial innovation

*(i) One special issue of the European Journal of Finance on “The New Challenges of Global Banking and Finance” and (ii) another special issue of the European Financial Management on "Financial Innovation, Regulations and Banking” (see details: here).

Willing to supervise doctoral students

I welcome enquiries from prospective PhD students and am happy to take a look at proposals that fit with my research interests.

Current opportunity, click this: Entrepreneurship on the blockchain at University of Bath on FindAPhD.com

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification


Award Date: 20 Jul 2011

Accounting & Financial Management, Master of Science, Lancaster University

Award Date: 1 Oct 2006

External positions

Editorial Review Board of the Entrepreneurship Theory and Practice

Jun 2022 → …

Editorial Board member of British Accounting Review

Mar 2021 → …


  • Corporate finance
  • SMEs finance
  • Corporate liquidity
  • Dividend policy
  • Alternative finance
  • Financial technology
  • Financial innovation
  • Crowdlending
  • Initial coin offerings
  • Capital Structure
  • Crowdfunding


Dive into the research topics where Winifred Huang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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