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Personal profile

Research interests

Dr Winifred Huang is an Associate Professor of Finance at the School of Management, University of Bath. She currently serves on the Editorial Boards of the Entrepreneurship Theory and Practice, the British Accounting Review and the Small Business Economics.

Her research has been published in several international journals, such as Journal of Corporate FinanceReview of Quantitative Finance and AccountingEuropean Journal of FinanceInternational Review of Financial Analysis, and Small Business Economics.  She specialises in financing decisions, firm liquidity management, digital finance, entrepreneurial finance, and mainly to address two main themes:

  1. How firms (small/median/large firm size) manage their liquid assets and how the real effects of financial market conditions influence the firm’s financial decision making on investment opportunities.
  2. Alternative finance for SMEs, entrepreneurs and start-ups along with digital technology developments, including crowdlending financing and via initial coin offerings (ICOs).

Her current work focuses on identifying influential effects of financial innovations and financial technology developments on financial markets, addressing challenges that current businesses face, and providing solutions to adopt new technologies and to improve the customer experience, as well as the job environment conditions.  She has been an ad-hoc reviewer for several internationally well-established journals and conferences, such as Journal of Business Venturing, Journal of Corporate Finance, Financial Management Association Annual Meeting, European Financial Management Association Conference, and INFINITI.

Research interest:

  • SME finance and entrepreneurial finance
  • Digital finance and financial developments with technology (digital lending/borrowing platforms)
  • Empirical corporate finance and liquidity management

Keywords: empirical corporate finance, dividend policy, corporate liquidity management, capital structure, SME finance, alternative finance, entrepreneurial finance, start-up financing, crowdfunding, crowdlending, initial coin offerings, financial technology, financial innovation

Willing to supervise doctoral students

I welcome enquiries from prospective PhD students and am happy to take a look at proposals that fit with my research interests.

Other responsibilities

#[2021 Call for Papers]

European Journal of Finance (EJF) Special Issue on “The New Challenges of Global Banking and Finance”

Guest Editors: Winifred HuangPhilip MolyneuxSteven OngenaRu Xie

Submission deadline: January 31st, 2022 

Details please click here.

Other responsibilities

#Call for papers – The 6th Entrepreneurial Finance (ENTFIN) Association Annual Meeting Conference, 8-9 September 2022, Bath, UK. Details clik here. Submission deadline: 30 June 2022.

#Call for papers – European Financial Management (EFM) Special Issue on “Financial Innovation, Regulations and Banking”. Details click here. Submittion deadline: 31 October 2022.  This is subject to papers presented at the ENTFIN 2022.

Education/Academic qualification

[Full scholarship] Finance, Doctor of Philosophy, University of Bradford

Award Date: 20 Jul 2011

Accounting & Financial Management, Master of Science, Lancaster University

Award Date: 1 Oct 2006

External positions

Editorial Board member of British Accounting Review

Mar 2021 → …


  • Corporate finance
  • SMEs finance
  • Corporate liquidity
  • Dividend policy
  • Alternative finance
  • Financial technology
  • Financial innovation
  • Crowdlending
  • Initial coin offerings
  • Capital Structure
  • Crowdfunding


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