Research output per year
Research output per year
10 EAST 4.83
I am a Lecturer (Assistant Professor) in Marketing at the University of Bath's School of Management. My main research interest falls into the area of digital consumption within consumer behaviour. I adopt a Consumer Culture Theory (CCT) perspective, leveraging an interpretive paradigm and qualitative methods to examine consumption and marketplace phenomena, including: (1) materiality, embodiment and sensory experiences; (2) tensions and paradoxes of sharing, accessing or owning digital objects; (3) effects of digitisation on consumer desire and technology valuation.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section
Research output: Contribution to journal › Comment/debate › peer-review
Maraj, V. (Recipient) & Campana, M. (Recipient), Sept 2024
Prize: Prize (including medals and awards)