Photo of Varala Maraj

Varala Maraj

Dr

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

I am a Lecturer (Assistant Professor) in Marketing at the University of Bath's School of Management. My main research interest falls into the area of digital consumption within consumer behaviour. I adopt a Consumer Culture Theory (CCT) perspective, leveraging an interpretive paradigm and qualitative methods to examine consumption and marketplace phenomena, including: (1) materiality, embodiment and sensory experiences; (2) tensions and paradoxes of sharing, accessing or owning digital objects; (3) effects of digitisation on consumer desire and technology valuation.

Fingerprint

Dive into the research topics where Varala Maraj is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles
If you made any changes in Pure these will be visible here soon.