Personal profile
Research interests
I was awarded my PhD from the University of Melbourne in 2016 and have been teaching at the University of Bath since then. I research 'outsiders', those that exist in the margins of society, distant from the centres of political, economic, and cultural power. These interests have led to studies of 'hardcore' football fan culture, activism towards corporations, and 'truth seekers' who reject knowledge and truths created by universities, the state and science. My research has been published in Journal of Marketing, Sociology, Marketing Theory, and the Journal of Marketing Management.
Willing to supervise doctoral students
I'm interested in taking on PhD students who seek to use sociological and anthropological theory to frame their inquiry.
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Collaborations and top research areas from the last five years
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Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
Danatzis, I., Hill, T., Karpen, I. O. & Kleinaltenkamp, M., 13 Mar 2025, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (SciVal)18 Downloads (Pure) -
Internet Memes as Stabilizers of Conspiracy Culture: A Cognitive Anthropological Analysis
Godwin, E., Davidson, B. I., Hill, T. & Joinson, A., 31 Jan 2025, In: Social Media and Society. 11, 1, 17 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (SciVal) -
Resonant Awakenings: the social lives of conspiracy theorists
Hill, T., Murphy, S. & Canniford, R., 22 Jul 2025, (E-pub ahead of print) In: Sociology.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (SciVal) -
THE ROAR OF THE CROWD How fans create electric atmospheres
Hill, T., Canniford, R., Eckhardt, G. & Murphy, S., 20 Mar 2025, Events and Society: Bridging Theory and Practice. Duignan, M. (ed.). 1 ed. London : Routledge, p. 115-120 6 p.Research output: Chapter or section in a book/report/conference proceeding › Book chapter
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Facing both ways: Exploring how digital ideological entrepreneurs thrive in the ‘grey area’ between legitimacy and illegitimacy
Godwin, E., Hill, T., Davidson, B. & Joinson, A., 17 Jun 2024.Research output: Contribution to conference › Paper › peer-review