Personal profile

Research interests

I was awarded my PhD from the University of Melbourne in 2016 and have been teaching at the University of Bath since then. I research 'outsiders', those that exist in the margins of society, distant from the centres of political, economic, and cultural power. These interests have led to studies of 'hardcore' football fan culture, activism towards corporations, and 'truth seekers' who reject knowledge and truths created by universities, the state and science. My research has been published in Journal of Marketing, SociologyMarketing Theory, and the Journal of Marketing Management



Willing to supervise doctoral students

I'm interested in taking on PhD students who seek to use sociological and anthropological theory to frame their inquiry. 


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Collaborations and top research areas from the last five years

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