Photo of Tamsin McLaren

Tamsin McLaren

Ms

  • WESSEX HOUSE 9.51A

20172017

Research output per year

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Personal profile

Research interests

The evolving retail environment, fashion systems and consumer behaviour.

I am interested in exploring qualitative approaches regarding the consumer decision making process, and how traditional retail formats are converging with wholesale, editorial and digital marketing.

Teaching interests

 

An experienced and adaptable lecturer, writer and consultant; able to utilise 27 years of fashion industry experience to teach across a wide variety of marketing and business management topics. I enjoy using my industry experience to contextualise theory, having worked at every market level across all retail channels in the U.K., and internationally across multi-product categories.

Previous industry roles in category and sales management, marketing, product design, retail management and visual merchandising help fuel and support current teaching practise. A creative and forward-thinking strategist adept at shaping new projects and roles, by leveraging senior management experience with industry leading brands, including Nike and Ugg Australia.

Teaching specialisms are Marketing, Brand Management (Strategy, Development and Communication), Consumer Behaviour, Retail Environment, Buying and Merchandising and New Trends in Business Management. I am also interested in student employability and industry skills.

Other responsibilities

External projects- supporting new business development in Retail Research and Executive Education.

Education/Academic qualification

Postgraduate Certificate in Learning and Teaching (PGCLTHE), Master of Teaching and Learning, Southampton Solent University

20122013

Award Date: 15 Sep 2013

Fashion and Textile Design, Bachelor of Arts, University of the West of England

19881991

Award Date: 14 Jun 1991

External positions

Certified Management and Business Educator, Chartered Association of Business Schools (CABS)

2019 → …

External Examiner-Fashion Marketing BA (Hons) and Diploma in Professional Studies, Fashion Business School (London College of Fashion)

2018 → …

External Examiner - BA Fashion Management and Communication, University of South Wales

2018 → …

External Examiner - BA (Hons) Fashion Promotion and Imaging , University of West London

2018 → …

Fellow of the Higher Education Academy, Higher Education Academy

2014 → …

Business Management Consultant, Own company

2009 → …

Keywords

  • Marketing, Retail Environment, Brand Management, Business to Business Strategy

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Research Output

Marketing Fashion Footwear-The Business of Shoes

McLaren, T. & Armstrong-Gibbs, F., 4 May 2017, 1 ed. London: Bloomsbury Publishing. 240 p.

Research output: Book/ReportBook