Tamsin McLaren

Tamsin McLaren

Mrs

Personal profile

Research interests

The evolving retail environment, fashion systems and consumer behaviour.

I am interested in exploring qualitative approaches regarding the consumer decision making process, and how traditional retail formats are converging with wholesale, editorial and digital marketing.

Teaching interests

 

An experienced and adaptable lecturer, writer and consultant; able to utilise 27 years of fashion industry experience to teach across a wide variety of marketing and business management topics. I enjoy using my industry experience to contextualise theory, having worked at every market level across all retail channels in the U.K., and internationally across multi-product categories.

Previous industry roles in category and sales management, marketing, product design, retail management and visual merchandising help fuel and support current teaching practise. A creative and forward-thinking strategist adept at shaping new projects and roles, by leveraging senior management experience with industry leading brands, including Nike and Ugg Australia.

Teaching specialisms are Marketing, Brand Management (Strategy, Development and Communication), Consumer Behaviour, Retail Environment, Buying and Merchandising and New Trends in Business Management. I am also interested in student employability and industry skills.

Other responsibilities

External projects- supporting new business development in Retail Research and Executive Education.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Postgraduate Certificate in Learning and Teaching (PGCLTHE), Solent University

20122013

Award Date: 15 Sept 2013

Fashion and Textile Design, Bachelor of Arts, University of the West of England

19881991

Award Date: 14 Jun 1991

External positions

Certified Management and Business Educator, Chartered Association of Business Schools (CABS)

2019 → …

External Examiner - BA Fashion Management and Communication, University of South Wales

20182020

External Examiner - BA (Hons) Fashion Promotion and Imaging , University of West London

20182022

External Examiner-Fashion Marketing BA (Hons) and Diploma in Professional Studies, University of the Arts London

20182022

Fellow of the Higher Education Academy, Higher Education Academy

2014 → …

Business Management Consultant, Own company

2009 → …

Keywords

  • Marketing, Retail Environment, Brand Management, Business to Business Strategy

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Collaborations and top research areas from the last five years

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