Sherif is a Research Associate in Data Science at the Tobacco Control Research Group, Department for Health, University of Bath, and a member of the Centre for 21st Century Public Health. With a Ph.D. from the University of Strathclyde and MBA (Hons.) from Cardiff Metropolitan University, he specializes in developing AI-driven solutions and autonomous analytical systems for complex public health challenges. His expertise spans advanced machine learning, natural language processing, and intelligent data analysis of large-scale social media datasets, with research focusing on predictive modeling, automated sentiment analysis, and AI-powered policy insights. Sherif's innovative work leverages artificial intelligence to decode health behaviors and develop intelligent systems that inform evidence-based policy strategies, contributing to next-generation data-driven approaches that advance health interventions and policy development across multiple domains.