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Shaun Williams

Dr, Dr

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Personal profile

Research interests

Dr. Shaun Williams is a lecturer who joined the University of Bath in January 2009. He delivers on the BSc Sport Manangement and Coaching, BA (Hons) Sport and Social Sciences and the BSc (Hons) Sports Performance courses within the Department for Health.

Shaun completed his doctorate at the University of Bath and his research spans across different learning, pedagogical and coaching contexts. Specific research interests focus on ‘collaborative’ coach learning, the acquisition and transition of knowledge(s) to applied practice and exploring the implications of technology for coaching (and athlete’s) in High Performance.

Previously, Shaun completed a PGCE at St Luke’s, Exeter University and then taught Physical Education for five years. Shaun then moved on to coach rugby in an academy AASE programme whilst completing an MSc in Coaching Science at Cardiff Metropolitan University. During his time at Bath, Shaun has also been Lead Coach for the University rugby team. As an interdisciplinary scholar, his teaching and research interests are indicative of these ‘real world’ pedagogical experiences from which he explores a diverse range of pedagogical issues in a range of sporting contexts.

Shaun is a Fellow of the Higher Education Authority (FHEA) and is a member of UK Coaching research hubs that focus on learning and technology.

Research interests

  • Coaching pedagogy and applied practice
  • Coach learning and development
  • Technology and the 'codification' of athletes

Current projects

  • Presenting Bernstein’s ‘pedagogic device’ to analyse a Coach Based Intervention (CBI) supporting volunteer community coaches
  • Coaching, technology and management
  • Big data and Sport


Sports Science is taking the game of Rugby Union to new places. Mr Shaun Williams speaks to Sky Sports.

Watch the video online


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