Rui Biscaia

Dr

  • 1 West 5.125

    BA2 7AY Bath

    UK United Kingdom

Accepting Doctoral Students

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Personal profile

Research interests

I joined the University of Bath in June 2021. Previously I worked at Coventry University, University of Lisbon and Universidade Europeia, Lisbon. My main research focus is on bridging sport consumers, organisations, athletes, and sponsors. In doing so, I am interested in aspects such as consumption experiences, fan wellbeing, online environments, service quality, sport brand management, sponsorship management, mega sport events, among others. 

I have developed projects with researchers from Portugal, Spain, England, France, Germany, Estonia, Brazil, United States, Canada, Japan, South Korea, Australia and New Zealand, and have published 40+ peer-reviewed articles in journals such as Journal of Business Research, Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, Leisure Studies, among others. I have co-authored two books and co-edited one sport management textbook.

Other responsibilities

I am a member of the editorial board for European Sport Management Quarterly, Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing & Sponsorship, and Sport, Business, and Management. I have also been co-principal investigator of a Marie Curie Research and Innovation Staff Exchange on 'Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events'.

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