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Personal profile

Research interests

I am a Senior Lecturer in Business Economics at the University of Bath School of Management. My primary research interests surround the governance and regulation of organisations, with a particular focus on the provision of public utilities and other key sectors, most notably the global tobacco industry. I have researched the conduct, performance, and market impact of transnational companies, and appropriate regulatory measures that might be applied to such companies in order to secure the public interest. More recently I have developed an interest in the conduct and performance of micro-firms, especially in the area of regulation.

I have worked with and have been funded by Action on Smoking and Health (ASH), The Irish Cancer Society, The Irish Heart Foundaction, The Royal Economics society, the National Insitute for Health Research, and Cancer Research UK. I have shared my expertise with the Houses of Parliament, HM Treasury, and the Department for Health in the UK, and the Ministry of Finance in the Republic of Ireland, and I and my work have been featured in various national media outlets.

Willing to supervise PhD

I am interested in hearing from potential PhD students who wish to explore topics in the area the Regulation and Governance of organisations. I would particularly welcome contract from those wanting to explore any aspect of Tobacco companies behaviour or regulation, and the the governance of 'third sector' organisations, such as companies governed by Trusts (e.g. Companies Limited by Guarantee such as Network Rail).

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  • 15 Similar Profiles
Tobacco Medicine & Life Sciences
nicotine Social Sciences
Tobacco Products Medicine & Life Sciences
Taxes Medicine & Life Sciences
industry Social Sciences
regulation Social Sciences
Tobacco Industry Medicine & Life Sciences
Smoking Medicine & Life Sciences

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Projects 2013 2019

Research Output 1999 2019

43 Downloads (Pure)

Exploiting a low tax system: non-tax-induced cigarette price increases in Taiwan 2011-2016

Sanna, M., Gao, W., Branston, J. R., Chiou, H-Y., Chen, Y-H., Wu, A. & Wen, C-P., 4 Jun 2019, In : Tobacco Control.

Research output: Contribution to journalArticle

Open Access

Smoking costs society dear – so why isn’t Big Tobacco paying its way?

Gilmore, A. & Branston, J. R., 13 Mar 2019, The Conversation.

Research output: Contribution to specialist publicationArticle

Open Access

Tobacco taxation: A key tool for public health

Branston, J. R., 17 Sep 2019, In : Journal of Health Inequalities. 5, 1, 33.

Research output: Contribution to journalConference article

Open Access

UK tobacco price increases: driven by industry or public health?

Hiscock, R., Branston, J. R., Partos, T. R., McNeill, A., Hitchman, S. C. & Gilmore, A. B., 26 Jul 2019, In : Tobacco Control.

Research output: Contribution to journalArticle

Open Access


Economic Governance and Social Capital: A Case Study of Ghana’s Cocoa Industry

Author: Abbey, P., 1 May 2016

Supervisor: Tomlinson, P. R. (Supervisor) & Branston, J. (Supervisor)

Student thesis: Doctoral ThesisPhD


Governance of Public-Private Partnerships: A Case Study of the Kurdistan Region of Iraq’s Electricity Sector

Author: Mohammed, S. A. M., 19 Jun 2019

Supervisor: Branston, J. (Supervisor) & Tomlinson, P. R. (Supervisor)

Student thesis: Doctoral ThesisPhD

The Impact of Regulation on Micro-Firms

Author: Betton, M., 2 May 2018

Supervisor: Branston, J. R. (Supervisor) & Tomlinson, P. R. (Supervisor)

Student thesis: Doctoral ThesisPhD

The role of the state and the market in the Korean Water Sector: Strategic decision making approach for good governance

Author: Min, K., 1 Jan 2011

Supervisor: Branston, J. (Supervisor)

Student thesis: Doctoral ThesisPhD