I am a social psychologist with an interest in the use of social media, and specifically in relation to health.  I am interested in how we engage with newer forms of data like social media, and novel approaches to researching these domains. 

My research has looked at how people with food allergies and food intolerances use social media, specifically looking at how issues associated with allergy and intolerance are discussed and debated on social media. I am also interested in how users come to see social media sources as credible, persuasive or expert. More recently, I have started to explore men's attitudes towards their appearance and grooming, and in what way society and social media might influence behaviours and expectations. 

• Social psychology
• Qualitative research methods

• First year tutor 
• Deputy Director of Undergraduate Studies in Psychology