Richard Elliott

Prof

20012015
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Research Output 2001 2015

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Book
2008

Brands and Brand Management: 4 Volume Set

Elliott, R. (ed.), 2008, London, U. K.: Routledge. (Critical Perspectives on Business and Management)

Research output: Book/ReportBook

2007

Critical Marketing: Defining the Field

Saren, M. (ed.), McLaran, P. (ed.), Goulding, C. (ed.), Elliott, R. (ed.), Shankar, A. (ed.) & Catterall, M. (ed.), 2007, London, U. K.: Butterworth-Heinemann. 252 p.

Research output: Book/ReportBook

Marketing
Critical marketing
Knowledge-based
Cultural studies
Marketing activities
2005

Strategic Advertising Management (2nd ed.)

Percy, L. & Elliott, R., 2005, Oxford, U. K.: Oxford University Press.

Research output: Book/ReportBook

Strategic Brand Management (2nd ed.)

Elliott, R. R., Percy, L. & Pervan, S., 2005, Oxford, U. K.: Oxford University Press.

Research output: Book/ReportBook

2001

Strategic Advertising Management

Percy, L., Rossiter, J. & Elliott, R., 2001, Oxford, U. K.: Oxford University Press.

Research output: Book/ReportBook