Personal profile

Research interests

My research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. I have published widely on the interactions among Markets, Marketing and Society.

Current research projects include a critique:

My research has been published widely and including in the Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management and others.

I Guest Edited the first double Special Issue of the Journal of Macromarketing (US), (with Andrea Prothero, University College Dublin) on ‘Sustainability as Megatrend’ (Sept 2014 and March 2015).

I also Guest Edited the Official Journal of the UK's Academy of Marketing, Journal of Marketing Management Special Issue on ‘Sustainable Consumption, Activism, Innovation and Brands’ Vol 31, Iss 13-14 July 2015 (with Diane Martin, RMIT).

Service to the Academy:

I serve as Associate Editor for the Journal of Macromarketing,

I served on the Advisory Committee for Transformative consumer Research for the American Association for Consumer Research [2009-2015].

Editorial boards membership:

Amercian Marketing Association's Journal of Public Policy & Marketing (US),
Official UK Academy journal - Journal of Marketing Management (UK) 

Consumption Markets & Culture (US)

Recherche et Applications en Marketing, the official journal of the AFM (French Marketing Association).

Willing to supervise doctoral students

I am interested in supervising new research students in the following areas: Sustainable Communication; Anti-Slavery, Sustainable Brands & Sustainable Consumption & Production; Eco-feminist views on Consumer Culture Theory;  Activism, Dark Marketing Communiications & Network Society

Please contact me in the first instance to discuss your proposal.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions


Dive into the research topics where Pierre McDonagh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or