1991 …2020

Research output per year

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Personal profile

Research interests

My research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. I have published widely on the interactions among Markets, Marketing and Society; with my focus on critical marketing; dark marketing and transformative consumer research. Current research projects include a critique of gender politics in marketing, another considers the experiences of lead users of electric vehicles while another collaboration involves a forthcoming research monograph on the darker side of marketing communications for the Routledge ( Hill & McDonagh) Critical Marketing Series.

My research has been published widely and includes articles in the Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management and others. I Guest Edited the first double Special Issue of the Journal of Macromarketing (US), (with Andrea Prothero, University College Dublin) on ‘Sustainability as Megatrend’ (Sept 2014 and March 2015). I also Guest Edited the Official Journal of the UK's Academy of Marketing, Journal of Marketing Management Special Issue on ‘Sustainable Consumption, Activism, Innovation and Brands’ Vol 31, Iss 13-14 July 2015 (with Diane Martin, RMIT). I serve as Associate Editor for the Journal of Macromarketing, served on the Advisory Committee for Transformative consumer Research for the American Association for Consumer Research [2009-2015], and presently sit on the editorial boards of the Amercian Marketing Association's Journal of Public Policy & Marketing (US),  Journal of Marketing Management (UK)  and Consumption Markets & Culture (US) and Recherche et Applications en Marketing, the official journal of the AFM (French Marketing Association).

Willing to supervise doctoral students

I am interested in supervising new research students in the following areas: Sustainable Communication; Anti-Slavery, Sustainable Brands & Sustainable Consumption & Production; Eco-feminist views on Consumer Culture Theory;  Activism, Dark Marketing Communiications & Network Society

Please contact me in the first instance to discuss your proposal.

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Research Output

Sustainable Fashion: Current and Future Research Directions

Mukendi, A., Davies, I., McDonagh, P. & Glozer, S., 27 Feb 2020, In : European Journal of Marketing.

Research output: Contribution to journalArticle

Open Access
89 Downloads (Pure)

An Assessment of the Gender Discourse and Gender Representation in Marketing’s Journals: 1993-2016

McDonagh, P. & Prothero, A., 11 Oct 2018, 14th ACR Gender, Marketing and Consumer Behavior Conference Schedule 14th ACR Gender, Marketing and Consumer Behavior Conference Schedule* October 9-11, 2018 Dallas, TX at the Hilton Anatole.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Sustainable consumption, consumer culture and the politics of a megatrend

McDonagh, P., Kilbourne, W. & Prothero, A., 10 Feb 2018, The SAGE Handbook of Consumer Culture. Kravets, O., MacLaren, P., Miles, S. & Venkatesh, A. (eds.). London, U. K.: Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

  • The Dark Side of Marketing Communications: Critical Marketing Perspectives

    Hill, T. & McDonagh, P., 2018, (Acceptance date) Routledge. (Critical Marketing Series)

    Research output: Book/ReportBook

    ‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy

    Prothero, A. & McDonagh, P., 11 Oct 2018, 14th ACR Gender, Marketing and Consumer Behavior Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution