If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

My research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. I have published widely on the interactions among Markets, Marketing and Society.

Current research projects include a critique:

My research has been published widely and including in the Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management and others.

I Guest Edited the first double Special Issue of the Journal of Macromarketing (US), (with Andrea Prothero, University College Dublin) on ‘Sustainability as Megatrend’ (Sept 2014 and March 2015).

I also Guest Edited the Official Journal of the UK's Academy of Marketing, Journal of Marketing Management Special Issue on ‘Sustainable Consumption, Activism, Innovation and Brands’ Vol 31, Iss 13-14 July 2015 (with Diane Martin, RMIT).

Service to the Academy:

I serve as Associate Editor for the Journal of Macromarketing,

I served on the Advisory Committee for Transformative consumer Research for the American Association for Consumer Research [2009-2015].

Editorial boards membership:

Amercian Marketing Association's Journal of Public Policy & Marketing (US),
Official UK Academy journal - Journal of Marketing Management (UK) 

Consumption Markets & Culture (US)

Recherche et Applications en Marketing, the official journal of the AFM (French Marketing Association).

Willing to supervise doctoral students

I am interested in supervising new research students in the following areas: Sustainable Communication; Anti-Slavery, Sustainable Brands & Sustainable Consumption & Production; Eco-feminist views on Consumer Culture Theory;  Activism, Dark Marketing Communiications & Network Society

Please contact me in the first instance to discuss your proposal.


Dive into the research topics where Pierre McDonagh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 6 Similar Profiles


Recent external collaboration on country level. Dive into details by clicking on the dots or
If you made any changes in Pure these will be visible here soon.