1991 …2020
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Personal profile

Research interests

My research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. I have published widely on the interactions among Markets, Marketing and Society; with my focus on critical marketing; dark marketing and transformative consumer research. Current research projects include a critique of gender politics in marketing, another considers the experiences of lead users of electric vehicles while another collaboration involves a forthcoming research monograph on the darker side of marketing communications for the Routledge ( Hill & McDonagh) Critical Marketing Series.

My research has been published widely and includes articles in the Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management and others. I Guest Edited the first double Special Issue of the Journal of Macromarketing (US), (with Andrea Prothero, University College Dublin) on ‘Sustainability as Megatrend’ (Sept 2014 and March 2015). I also Guest Edited the Official Journal of the UK's Academy of Marketing, Journal of Marketing Management Special Issue on ‘Sustainable Consumption, Activism, Innovation and Brands’ Vol 31, Iss 13-14 July 2015 (with Diane Martin, RMIT). I serve as Associate Editor for the Journal of Macromarketing, served on the Advisory Committee for Transformative consumer Research for the American Association for Consumer Research [2009-2015], and presently sit on the editorial boards of the Amercian Marketing Association's Journal of Public Policy & Marketing (US),  Journal of Marketing Management (UK)  and Consumption Markets & Culture (US) and Recherche et Applications en Marketing, the official journal of the AFM (French Marketing Association).

Willing to supervise PhD

I am interested in supervising new research students in the following areas: Sustainable Communication; Anti-Slavery, Sustainable Brands & Sustainable Consumption & Production; Eco-feminist views on Consumer Culture Theory;  Activism, Dark Marketing Communiications & Network Society

Please contact me in the first instance to discuss your proposal.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1991 2020

Sustainable consumption, consumer culture and the politics of a megatrend

McDonagh, P., Kilbourne, W. & Prothero, A., 10 Feb 2018, The SAGE Handbook of Consumer Culture. Kravets, O., MacLaren, P., Miles, S. & Venkatesh, A. (eds.). London, U. K.: Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

Sustainable consumption
Consumer culture
Sustainability
Strong sustainability
Political culture

The Dark Side of Marketing Communications: Critical Marketing Perspectives

Hill, T. & McDonagh, P., 2018, (Accepted/In press) Routledge. (Critical Marketing Series)

Research output: Book/ReportBook

1 Citations

Football -marketplace Icon?

McDonagh, P., 2017, In : Consumption Markets & Culture. 20, 1, p. 7-11 5 p., 1.

Research output: Contribution to journalArticle

Football
popular sport
club
bill
manager

What it feels like for a girl”: Personal Reflections on Gender Equality in the Marketing Academy

Prothero, A. & McDonagh, P., 19 Jun 2017, p. 270. 273 p.

Research output: Contribution to conferencePaper

Open Access
academy
equality
marketing
gender
workplace

A framework for understanding sustainable brands: consumer, producer and policy perspectives

McDonagh, P., Angela, G-M., Triguero, A. & Saez Martinez, F., 28 Oct 2016, p. 155-157. 3 p.

Research output: Contribution to conferencePaper

File
Sustainability
Spanish regions
Activism
Consumer research
Economic sustainability