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Personal profile

Research interests

My work considers the consumer behaviour and practices of adolescents. My work has included adolescent expression of self in the context of music consumption, the social environment and its relevance for adolescent choice and use of music and more recently I have explored elective identity and commitment to practice within social groups. Employing innovative research methods to generate greater insight into adolescent behaviour is key to his research. Current projects include Style and Subculture: This project examines small social groups organised around shared fashion and music to understand how those in emerging adulthood ‘practice’ being part of a group. This study considers not only how an individual self project is assembled but the way in which the practice of being part of a social group can be viewed as credible or authentic by others. Ritual Practices: This project focuses on adolescent experiences of the high school prom and considers the ‘globalisation’ of this ritual event.

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Music Medicine & Life Sciences
Research Medicine & Life Sciences
Marketing Medicine & Life Sciences
Kuwait Medicine & Life Sciences
collective decision Social Sciences
Islam Medicine & Life Sciences
Ceremonial Behavior Medicine & Life Sciences
religious behavior Social Sciences

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Projects 2012 2014

Research Output 2005 2019

11 Citations (Scopus)
155 Downloads (Pure)

“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis

Longo, C., Shankar, A. & Nuttall, P., 28 Feb 2019, In : Journal of Business Ethics. 154, 3, p. 759-779 21 p.

Research output: Contribution to journalArticle

Open Access
169 Downloads (Pure)

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Mamali, E., Nuttall, P. & Shankar, A., 1 Dec 2018, In : Marketing Theory. 18, 4, p. 521-542 22 p.

Research output: Contribution to journalArticle

Open Access
Consumer research
Hybrid organizations
Market demand

Negotiating Power through Breaking Rituals: Muslim Women in Kuwait

Almutawaa, D. S., Nuttall, P., Mamali, E. & Shankar, A., Jul 2017.

Research output: Contribution to conferencePaper

3 Citations (Scopus)

Social belonging and the social collective: Understanding how processes shape youth markets

Tinson, J., Piacentini, M. F., Nuttall, P. & Cocker, H., 1 Jun 2017, In : Marketing Theory. 17, 2, p. 201-217 17 p.

Research output: Contribution to journalArticle

Market practices
Market access
Educational level
Social practice
3 Citations (Scopus)
46 Downloads (Pure)

Tense from Touch: Examining Accidental Interpersonal Touch between Consumers

Martin, B. & Nuttall, P., Oct 2017, In : Psychology and Marketing. 34, 10, p. 946-955

Research output: Contribution to journalArticle

Open Access


An Ethnography of Distinction: Dynamics of Collective Taste-Making

Author: Mamali, E., 10 Jun 2014

Supervisor: Elliott, R. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD


Institutional Work in Creative Industries: A Qualitative Study of Advertising Practitioners at Work

Author: Lancaster, D., 12 Dec 2018

Supervisor: Davies, I. (Supervisor), Nuttall, P. (Supervisor) & Vince, R. (Supervisor)

Student thesis: Doctoral ThesisPhD


Negotiating Gender Relations through Resisting Gendered Rituals: A Study of Ex-Hijabi Arab-Muslim Women

Author: Almutawaa, D. S., 30 Oct 2019

Supervisor: Nuttall, P. (Supervisor) & Mamali, E. (Supervisor)

Student thesis: Doctoral ThesisPhD

Negotiating life themes through brand symbolism synthesis

Author: Almutawa, F., 12 Oct 2011

Supervisor: Elliott, R. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD

Practicing Sustainability: The Role of Consumer Competence

Author: Longo, C., 10 Dec 2014

Supervisor: Shankar, A. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD