Projects per year
My work considers the consumer behaviour and practices of adolescents. My work has included adolescent expression of self in the context of music consumption, the social environment and its relevance for adolescent choice and use of music and more recently I have explored elective identity and commitment to practice within social groups. Employing innovative research methods to generate greater insight into adolescent behaviour is key to his research. Current projects include Style and Subculture: This project examines small social groups organised around shared fashion and music to understand how those in emerging adulthood ‘practice’ being part of a group. This study considers not only how an individual self project is assembled but the way in which the practice of being part of a social group can be viewed as credible or authentic by others. Ritual Practices: This project focuses on adolescent experiences of the high school prom and considers the ‘globalisation’ of this ritual event.
“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and ParalysisLongo, C., Shankar, A. & Nuttall, P., 28 Feb 2019, In: Journal of Business Ethics. 154, 3, p. 759-779 21 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile32 Citations (Scopus)272 Downloads (Pure)
Nuttall, P. & Shankar, A., 1 Dec 2018, In: Marketing Theory. 18, 4, p. 521-542 22 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile346 Downloads (Pure)
Nuttall, P., Mamali, E. & Shankar, A., Jul 2017.
Research output: Contribution to conference › Paper › peer-review
Nuttall, P. & Cocker, H., 1 Jun 2017, In: Marketing Theory. 17, 2, p. 201-217 17 p.
Research output: Contribution to journal › Article › peer-review
Nuttall, P., Oct 2017, In: Psychology and Marketing. 34, 10, p. 946-955
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile7 Citations (Scopus)131 Downloads (Pure)