Olivier Sibai is a Senior Lecturer in Marketing at Bath. Olivier’s main research interests revolve around Social Marketing, with a particular expertise on violence, healing and peace in markets. He also specializes in the role of social media in shaping these processes.

Olivier has researched topics such as the brutalization of online consumption communities, consumer rest in a burn-out culture, the history of brand purpose, the ethical ramifications of brand activism and academic isolation. Olivier conducts interpretivist research mainly, with experience of ethnography, online ethnography, collective auto-ethnography, interviews, archival research, and text-mining.

His work has been funded by the Leverhulme Trust /British Academy, the Wellcome foundation and the Marketing Trust and has attracted the attention of media actors like the Harvard Business Review (USA), the Conversation (Australia and Europe), The World Economic Forum (USA), The Grocer (UK), Die Presse (Austria), and Les Echos (France).

At Bath, Olivier is an active member of the Centre for Business and Society (CBOS) and the Institute for Digital Security and Behavior (IDSB).

Olivier is interested in supervising PhD students in the broad areas of Social Marveting and Consumer Culture. When contacting him, please make sure you indicate

• Why you would like to do a PhD
• What you would like to research on (short summary of your intended research topic)
• How your research fits with Olivier's research expertise or interests.

Please make sure you also attach a copy of your CV.

If you already wrote a first draft of a PhD proposal, you can also attach it to the email.