Olivier Sibai

Olivier Sibai is a Lecturer in Marketing at Bath. He obtained his PhD from Aston University and has previously worked at Birbeck, University of London. Olivier’s main research interests revolve around Social Marketing, with a particular focus on violence in markets and social branding. Olivier has researched topics such as the brutalization of online consumption communities, consumer rest in a burn-out culture, the history of brand purpose, the ethical ramifications of brand activism, and academic isolation. Olivier conducts interpretivist research mainly, with experience of ethnography, online ethnography, collective auto-ethnography, interviews, archival research, and text-mining.

His work has been funded by the Leverhulme Trust /British Academy and the Wellcome foundation and has attracted the attention of various media like the Harvard Business Review, the Conversation, The World Economic Forum, The Grocer, Die Presse (Austria), and Les Echos (France).

Olivier is interested in supervising PhD students in the broad areas of Social Marveting and Consumer Culture. When contacting him, please make sure you indicate

• Why you would like to do a PhD
• What you would like to research on (short summary of your intended research topic)
• How your research fits with Olivier's research expertise or interests.

Please make sure you also attach a copy of your CV.

If you already wrote a first draft of a PhD proposal, you can also attach it to the email.